As the iPhone 5 hit Apple stores around the country, Samsung rolled out a new marketing campaign, claiming “The Next Big Thing” is already here – the Galaxy S3. Poking fun at Apple fanboys, the ad features iPhone enthusiasts chatting about the device’s new features, including a bigger screen and LTE connectivity. Meanwhile, Galaxy S3 users stroll by, showing off their (bigger) screens, watching videos while sending emails, and sharing music playlists (take that Apple!).
At the very least, the campaign is catchy and entertaining. Do you think the Samsung ads will put a dent in iPhone 5 sales? We want to know!