Million Dollar Baby: Making a lucrative app

Colorado-based startup Occipital hit quite the milestone this week: their iPhone app RedLaser topped $1 million in revenue. Co-founder Jeff Powers told TechCrunch yesterday that RedLaser got immensely popular (it has been in the App Store’s top 5 paid apps for the past 3 months) without any heavyweight PR/marketing campaign, but rather through pure word-of-mouth. […]