As the iPhone 5 hit Apple stores around the country, Samsung rolled out a new marketing campaign, claiming “The Next Big Thing” is already here – the Galaxy S3. Poking fun at Apple fanboys, the ad features iPhone enthusiasts chatting about the device’s new features, including a bigger screen and LTE connectivity. Meanwhile, Galaxy S3 users stroll by, showing off their (bigger) screens, watching videos while sending emails, and sharing playlists (take that Apple!)
Category: Friday Night Forum
At midnight, millions of eager fans (including Corona Labs!) visited Apple’s online store, for a chance to pre-order the iPhone 5. The pre-orders sold out within an hour, 20 times faster than past models. With a projected 6-10 million device sales in September alone, the iPhone love affair is far from over – but did the new device meet expectations?
The HTML5 vs. native debate rages on, with Facebook recently abandoning HTML5 in favor of platform-specific development. Both Quora and Pinterest followed, while Instagram and Foursquare developed their apps natively the first time around. The new natively developed Facebook app is twice as fast as the previous version.
With over half a million apps on the App Store and Google Play rising to a similar figure, even the most impressive apps get lost in the jungle of content. With limited marketing muscle and constraints on time, how can you get your app noticed and downloaded by the right audience?
We’re resurrecting the “Friday Night Forum” with a subject near and dear to our hearts: Push Notifications. Though far from the sexiest topic, many Corona developers rely on push notifications to communicate with users, encourage activity and generate buzz. Yet – Sarah Perez over at TechCrunch says she’s had enough.