Guest Piece: Little Galaxy and Lessons Learned in Marketing

Marek Zilavy is a creative consultant for Little Galaxy, a game developed by Bitmap Galaxy. Marek was responsible for the copywriting, viral marketing, and public relations for Little Galaxy. Currently, Mark also works as a game designer for browser, Facebook and mobile titles.

In August 2013, Little Galaxy was recognized as a Corona App of the Week winner. In his guest piece, Marek shares the lessons he learned while marketing Little Galaxy, and his plans to build an audience in the game’s next update.

Guest Piece: eCPMs to Ad Placement – Monetization Tips from the Pros

Last Wednesday, a group of San Francisco techies gathered in SOMA to talk eCPMs, ad placement, fill and mediation – in other words, mobile monetization – at Corona Labs’ Monetizing Cross-Platform Apps panel.

Learn more about the panel from SponsorPay’s communication manager, Jessa Moon.

Guest Piece: An Introduction to Level Director

Alan Gough has been involved in the software industry for over 25 years, mainly writing software for large insurance and investment management companies using technologies from Assembler to C#. Alan is also the founder of Retrofit Productions, the creator of Level Director, a third party tool which helps app developers create complex screens and levels with ease.

In today’s piece, Alan writes on Level Director tool and discusses how with a few clicks, the tool can take developers’ design ideas from paper to the mobile world.

Guest piece: In game development, it’s all about details

For those of you who have played OmNomster, it’s likely that you haven’t noticed some of the small, subtle details that I’ve added to the game. That’s fine, since these effects shouldn’t be exaggerated to overwhelm the game. You actually shouldn’t notice them consciously, but they should give you an overall impression that the scene is real and alive.

Guest Piece: Get Your Game in the Cloud with The Together Platform

A 15-year game industry veteran, Dustin Clingman has developed games for nearly every mobile platform. In 2002 he founded Zeitgeist Games, which was acquired in 2008 by IMI Labs and relaunched as ZeeGee Games to focus on a growing social games market.

With the 2013 launch of Together Games, Dustin aims to simplify the processes behind game development by helping developers with cloud deployment and distributed data management. To learn how to integrate The Together Platform into your Corona-powered apps, take a look at the plugin’s documentation page.

Guest piece: Corona SDK arrives in Rio, powering Red Beach Games’ jam

From August 17-18, 2013, more than twenty people grouped into six teams and participated in the Rio Mobile Hackathon, an event focused on mobile app and game development with Corona SDK. The event took place at the 21212 Accelerator HQ in Rio de Janeiro, Brazil.

With teams coming from a variety of cities, the hackathon brought together people with a common interest in mobile technology and entrepreneurship. Participants varied from Computer Science students to game studio employees.

Guest piece: For the love of game development

Paul Symons has worked as a Digital Marketer for 15 years and currently works as the head of digital for an agency. He recently took up app development as a hobby to continue his learning.

Paul’s recent release, Plasma Pig was awarded App of the Week by Corona Labs in June 2013. In his guest piece, Paul writes about the lessons he learned on generating a profit in a competitive market and on developing for the sheer enjoyment of making games.

Guest piece: Pinsight Media+ advertising services available for Corona SDK Pro developers

Doug Dickerson is VP Developer Services at Pinsight Media+, Sprint’s mobile advertising platform. Pinsight Media+ brings the power of carrier level data and targeting to mobile advertising. The company’s recent acquisition of Handmark/OneLouder gives Pinsight Media+ added capabilities in the social marketing space and access to apps such as Tweetcaster, BaconReader and more.

To take advantage of Pinsight Media+ services in your Corona-based apps, head to the Pinsight Media+ documention page.

Guest Piece: PlayHaven Brings its Business Engine to Corona Devs

Lauren Feldman is a product manger at PlayHaven, the leading business engine for mobile games. One of her responsibilities is to work with PlayHaven’s team of engineers on the development of partner plugins.

PlayHaven offers developers flexible tools to intelligently manage player acquisition, engagement, and monetization. For more information, please visit www.playhaven.com.

Guest Piece: Making a Living in the Indie App Economy

Laura Tallardy lives in Greenpoint, Brooklyn with her husband and their spoiled dog. She wears skinny jeans and works on digital dressup dolls all day, but swears she’s not a hipster. She just released her sixth Corona SDK powered app, Ballet Fashion Show, a ballerina dress-up game for girls. Her other apps Mermaid Fashion Show, Princess Fashion Show, Fairy Fashion Show, Mermaid Princess Puzzles and Fairy Ballerina Puzzles are also available on iOS and Android.

Laura’s guest piece on making money as an indie app developer has been republished with her permission from The Bill Fold.