Building A Brand Around Mobile Apps

During this week’s Corona Geek Hangout, David L. Hoyt, the world’s most syndicated daily game creator and now puzzle app maker, shared his thoughts on why it’s important to build a brand around a mobile app and how that plays into the app’s long term marketing strategy.

Corona Geek #48 – Hangout with David L. Hoyt, The Man Who Puzzles America

This week we hung out with David L. Hoyt, the world’s most syndicated daily game creator, to discuss his latest hit puzzle app. David is well-known for his nationally syndicated puzzle games and brain teasers including USA Today’s Up & Down Words, Jumble Crosswords, and TV Jumble and has recently released Just 2 Words, a Corona-built game for iOS and Android. During today’s Corona Geek Hangout, David shared many insights into how he comes up with new puzzle ideas as well as his approach to app marketing.

Corona Geek #47 – Working With Data in Corona SDK

During this week’s Corona Geek Hangout we discussed using data in Corona SDK. Dr. Burton walked us through an excellent code example of how to check for and connect to a local database file, and display the returned data in a TableView using SQLite and Corona SDK.

Corona Geek #46 – Using Particle Candy In Your Games

This week we hung out with Dr. Brian Burton, Gerald Bailey, Greg Pugh, Jen Looper, Matthew Chapman, Mohammed Bennouf, Pedro Ramos, and Theo Rushin, Jr. to discuss using Particle Candy in Corona SDK based games. We also discussed a few favorite cloud services, game design, and even touched on using Ruby on Rails with Corona SDK.

Corona Geek #45 – Is NOOK Color Dead, Ouya Sells Out, Become a Corona SDK Hotshot

This week we hung out with Nevin Flanagan to discuss his new Corona SDK Hotshot book, which takes you beyond the basics of developing with a much larger look at game development concepts using Lua and Corona SDK. Nevin is credited as a contributor to the World of Warcraft user interface, so he’s been using Lua for a long time and has been using Corona SDK for the last several years. We also talked about the recent NOOK Color announcements and Ouya’s hot selling game consoles.

App Marketing Tips from Eric Kinkead, Creator of Questlord

In May, Eric Kinkead gave an excellent talk on app marketing to the Dallas Corona SDK Meetup Group. Eric has had great success with his game Questlord, which is a turn-based Role Playing Game (RPG) in the classic style of the legendary Computer Role Playing Games that defined the genre. Eric shared both his successes and mistakes with marketing Questlord and we got it all on video.

Hangout Highlights: Super Memory Meter

During Monday’s Hangout Ed Maurina showed off a new memory monitoring tool that show realtime information about device memory, display memory, and frame per second while your app is running. The memory meter can be added to your projects with two lines of code and it comes with full documentation.

Corona Geek #43 – Challenging Gender Stereotypes in Gaming

This week we hung out with Kimberly Voll to discuss Gender Stereotypes in Gaming. Kimberly is organizing a hackathon July 12-14th at the Centre for Digital Media in Vancouver, BC. The goal of the event is to broaden perspectives about the role of females characters in games and to bring awareness to the issue.

App Monetization Using The Tap for Tap Plugin

This week we hung out with Eric Dyck and Phil Laird from Tap for Tap to talk about their new Corona SDK plugin. Tap for Tap offers app promotion and monetization for app developers looking to market their apps and increase their sales. Tap for Tap is a Featured Partner on the Corona SDK Plugin Directory.