Friday Night Forum: Apple Restricts Cross-Promotion with Clause 2.25

Earlier this week, there was a bit of commotion over a new rule in Apple’s App Store Review Guidelines.PocketGamer.biz, was the first to break the story, finding that clause 2.25 stated, “apps that display apps other than your own for purchase or promotion in a manner similar to the App Store will be rejected.”

Apple vs Amazon

September has been an exciting month in mobile, or more generally, connected devices. Last week, Amazon announced two new Kindle Fires and is trying to move into iPad-sized tablets. In spite of the controversy over ads displayed on the lock screen, it’s a very compelling price point.

Perhaps most interesting is how Amazon views Android. Amazon CEO Jeff Bezos says “it’s a base operating system layer”, like Linux but with a lot of customization. In other words, they’re not in the game of making Android devices; they’re making Kindles.