Ansca Mobile Partners With Ad Provider Inneractive to Help Devs Monetize Apps

Ansca Mobile is announcing today that the company is partnering with global mobile ad provider inneractive in a move that will bring over 100 ad networks to Ansca’s Corona SDK app-builder toolkit. When it comes to app makers and ad networks, this is one of the biggest moves we have seen in the latter half of 2011 and should help Ansca monetize developer efforts as well as it own tools.

How a 14-Year-Old Kid Shot This Start-up into Stardom

This fortuitous milestone pushed Ansca Mobile onto center stage as well. Less than a year later the company says Corona is the world’s number one mobile app development platform used by everyone from teenagers like Nay, who works out of a public library, all the way up to huge brands such as Warner Brothers, Doritos, and Dannon Yogurt. In fact, this year the number of developers using Corona skyrocketed from 15,000 to more than 100,000.

Adobe Killing Flash Mobile Development

Walter Luh, CEO and co-founder of Ansca and former lead architect of Flash Lite at Adobe, told eWEEK: ‘It’s pretty clear that Adobe was becoming increasingly irrelevant in the mobile space. Flash just wasn’t getting traction. So they had to do something. That something was embracing HTML5 and doing what Adobe does best: create the best tools on the planet for creative professionals. The irony, of course, is one of the main reasons Adobe acquired Macromedia was because of Flash and the opportunity to play a dominant role in mobile content.’

Ex-Flash Manager: Adobe Ignored Smartphones Until It Was Too Late

A former manager and engineer of Flash at Adobe said today that when the true smartphone revolution came in 2007 with the announcement of the iPhone is 2007, Adobe ignored it. Carlos Icaza co-founded Ansca Mobile, the creators of the Corona SDK, left Adobe in 2007 when his call for embracing the touchscreen smartphone evolution was ignored by Adobe executives. ‘They ignored it until it was too late,’ Icaza said. ‘They were not looking out for the best interest of developers.’

Adobe Axes Flash For Mobile And 750 Jobs

“The second problem, Luh said, was that Adobe ignored its developers. ‘A lot of the early mobile Flash developers wanted to create standalone apps, but Adobe wanted to build a mobile platform, so they focused on trying to get distribution of their Web plug-in on mobile phones,’ he said. ‘There was an impedance mismatch and Adobe just took too long to come to the right conclusions.

Adobe Had It Coming: The Long, Slow Goodbye of Mobile Flash

Adobe wanted Flash everywhere,’ said Carlos Icaza — a former Adobe employee who created Corona, a competing product, after leaving the company. ‘They had the perfect opportunity to work extremely well on iPhones and other mobile devices, but they wanted it across every device,’ Icaza said. ‘It spread them far too thin…

Programming for Children, Minus Cryptic Syntax

Even some of the professional tools are within reach for smart high school students. Robert Nay, 14, became the talk of the Web when his iPhone game called Bubble Ball reached the top of the charts. He used Corona, a toolkit from Ansca Mobile that makes it relatively simple to create objects that behave as if they’re in the real world. Many of the rules of physics are already encoded and the programmer only tells the objects where to go, not how to bounce. Corona comes with a built-in ‘physics engine’ that fills in the details.