Yesterday, an NPD Group report revealed that Android devices were the top-selling smartphones in the U.S. last quarter. Android devices made up 33% of newly bought smartphones, BlackBerries dropped nine points from Q1 to 28%, and iPhones comprised 22%.
Cross-platform development now is a necessity.
While the iPhone traditionally held the overwhelming majority of app market share for years, the Android app market has been catching up quickly over the past several months. Just this past week, the Android Market doubled in size from three months ago to the 100,000 apps landmark.
As the Android Market grows, Apple is likely to step up efforts to keep its App Store as the largest mobile app outlet. The resulting “apps race” — exponentially increasing both markets’ app arsenals — could leave some developers scratching their heads, wondering which platform will yield the largest marketplace for their creations.
Other developers already will have figured out a solution: cross-platform development!
Smartphone sales, in general, are increasing worldwide. As the number of smartphone users grows, so does the necessity for companies to have a presence in the mobile app space. However, since no single mobile platform lays claim to an overwhelming majority of users, those companies will seek developers who can build their apps across multiple platforms. Even independent developers creating their own apps will have to go cross-platform to give their apps the largest possible wingspan, especially if they have monetization in mind.
So, when do you plan to go cross-platform?