If anyone in our business has been hiding under a rock today, or still recovering from all the SOPA/PIPA news yesterday, or are eagerly anticipating yet another presidential debate in South Carolina, then you probably missed Apple’s announcement about the new iBook Author tool — their foray into creating textbooks and interactive eBooks.
While I think that it’s a move which highlights the trend of migrating toward digital books (with today’s move by Apple as the official “trumpet” sound of said migration), I like to think of it as another tool in Apple’s arsenal to keep its iDevices ecosystem one step ahead of the competitors.
But in all honesty — of course, I’m extremely biased here — the biggest drawback to Apple’s new book publishing tool is its iOS-only gameplan. It comes as no surprise, but iBook Author totally annihilates the resulting “book” from being ported to other platforms, giving you (the content creator) a very limited reach and distribution. Certainly we can all agree to disagree and argue about iOS devices’ dominance and presence, but to limit your creation from running on other platforms and devices is certainly crippling.
Apple signaled today that 2012 is all about digital textbooks and interactive learning. In the same vein, Corona has already been used to create some of the top interactive learning apps and top-grossing iBooks from independent developers. The best part? Those same books and apps also can go in the Android Marketplace, Amazon Appstore, and NOOK Apps shop — giving you far better reach and earning potential.
Be sure to check out Corona for eBooks.
After all, education should be a cross-platform privilege. 😉