We’ve had a lot of talk about in-app purchases (IAP’s) around these here parts.
Coupled with the freemium strategy, in-app purchases can make for a very successful and lucrative app endeavor. If you build a compelling enough mobile app, maximize your audience by giving it away for free, and then monetize via highly useful in-app amenities, it can often result in higher $ returns than putting up a purchase barrier on your app in the first place.
Below, the folks behind app analytics site App Annie break down the current state of the app economy — with extra emphasis on in-app purchases. (point #4)
Head over to App Annie for the full breakdown, or check out the infographic below: