Earlier this week, there was a bit of commotion over a new rule in Apple’s App Store Review Guidelines. PocketGamer.biz was the first to break the story, finding that clause 2.25 stated, “apps that display apps other than your own for purchase or promotion in a manner similar to the App Store will be rejected.”
Most believe the clause is aimed at promotional ad services such as FreeAppADay and AppGratis, yet in a highly competitive market, many developers rely on these legitimate services to drive downloads and give apps a boast in the charts. Due to the vagueness of the rule, there’s also some worry that it will extend to indie cross-promotion agreements.
Is this a step towards improving the quality of apps in the App Store? Or, is it an unnecessary move that will prove to alienate developers?