As consumers purchase the latest devices for the holiday season, app developers have a huge opportunity to boost their downloads. Fast Company recently published data from Apptopia, a marketplace for mobile app acquisitions, that revealed some pretty optimistic numbers. Apptopia predicts that 1.2 billion downloads will take place on Christmas week, with a spike on Christmas Day (a speculated 410 million downloads for iOS and Android combined).
To prepare for the influx in downloads, Apptopia arms developers with 10 smart tips, from recommending heavy promotion during the iTunes freeze (remember Apple shuts it’s doors 12/21-12/28), to not waiting until the week before Christmas to submit the latest build, to triple-checking builds to make sure they’re flawless. You can find all 10 tips in the Fast Company article.
What are you doing to prepare for holiday downloads? And, what lessons did you learn from last year, that you’ll carry into this holiday season?