Walter Luh, CEO of Ansca Mobile and former lead architect for Flash Lite at Adobe, says Adobe’s decision isn’t a surprise. Pointing to the Adobe MAX conference this year, he said Flash was treated as an afterthought and all the company’s attention was on its HTML5 tools like Adobe Edge. Luh, who worked at Adobe from 2005 through 2007 and left to create his company’s Flash competitor, Corona SDK, said he saw two problems with Flash in the context of mobile devices that the company failed to address.

“‘The first was legacy technology,’ he said in an email. ‘Adobe had the opportunity to invest in building the next generation foundation for Flash very early on, but didn’t read the hardware trends correctly. Instead of making a bet on smartphones, the company focused on (at the time) the mass-market feature phones.’

“The second problem, Luh said, was that Adobe ignored its developers. ‘A lot of the early mobile Flash developers wanted to create standalone apps, but Adobe wanted to build a mobile platform, so they focused on trying to get distribution of their Web plug-in on mobile phones,’ he said. ‘There was an impedance mismatch and Adobe just took too long to come to the right conclusions.