Corona SDK Works With Blockdot and Dr. Seuss’ The Lorax

The Lorax
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Corona Labs is proud that the official app for the movie The Lorax was made with Corona SDK!

Blockdot, an award-winning studio based in Dallas, TX, worked with Universal Pictures to develop the app. This is just the latest in their portfolio of high quality interactive apps.

Read more about Blockdot, why they chose Corona, and how they are using the platform.

Tell us about Blockdot.

Blockdot was started by Dan Ferguson and Jason McMinn in 2001. Our main office is in Dallas, TX where the majority of our team of 35+ developers, designers, strategists, sales and operations are located. We also have a remote team in Austin, TX that includes developers and client services.

Blockdot is known for creating award-winning entertainment and enterprise solutions for mobile, social and online platforms. The company started as an online gaming company and has created over 1,000 games. Most recently, we’ve focused on mobile and have released over 30 apps on the App Store and Android Market.

What type of games/apps do you develop?

We work on a wide range of projects on both the iOS and Android platforms. Our business is comprised of a 50/50 split between working directly with world-class brands and advertising agencies creating apps for advertising and marketing purposes, and the development of our own proprietary games and IP. This gives us the freedom to partner with high profile clients like Universal Pictures, American Airlines, and LEGO and then devote time to publish our own apps.

What tools do you primarily use?

We are technology agnostic. We use the technology that is right for the project. Our dev team works in a variety of different programs including Corona, Xcode, Eclipse, Flash and Director.

How did you hear about Corona?

We first came across Corona about six months ago when we needed a new tool for building apps that could be used for a variety of different platforms. One of the biggest advantages that we’ve seen is that our Flash developers quickly got up to speed by working in Lua, instead of spending time learning Objective-C from scratch.

How has Corona improved your workflow/business?

Corona began to help us win new business that we couldn’t have approached in the past. When a client comes to us and says that they need an app made on both the iOS and Android platforms and they already have a fixed budget in mind, we used to have to walk away from the opportunity if that budget didn’t line up with what it would take to build. Now we can quickly and confidently deliver on budget by working within a single code base and as a result we’re able to increase our portfolio and profitability.

What apps/games have you published with Corona?

So far we have published three apps in Corona. The first was an enterprise utility app for Samsung, the second was a remake of one of our first games called “Santa Balls,” and recently we partnered with Universal Pictures to release “Truffula Shuffula” for Dr. Seuss’ The Lorax movie.

Would you recommend Corona to others?

I would definitely recommend using Corona to anyone that doesn’t want the headache of having to develop in multiple versions of native languages!

What are you working on next?

Our Senior Game Designer, Todd Cowden, and I have just started development on a multiplayer version of our most popular game called “Chicktionary.” It’s one of the most popular word games on the App Store, and we launched it when the store first opened. It is an anagram based trivia game that has had a ton of success and we can’t wait to get people’s feedback once we take this app to the next level with Corona. We plan to have this new version go live by the summer of 2012.

About Dr. Seuss’ The Lorax movie.

From the creators of Despicable Me and the imagination of Dr. Seuss comes the 3D-CG feature Dr. Seuss’ The Lorax, an adaptation of the classic tale of a forest creature who shares the enduring power of hope. The animated adventure follows the journey of 12 year old Ted as he searches for the one thing that will enable him to win the affection of the girl of his dreams. To find it he must discover the story of the Lorax, the grumpy yet charming creature who fights to protect his world. Please visit the movie’s official website –
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