Unicorn Labs, LLC
Chief Product Officer
Play and Learn with Wallace is a unified series of early learning apps, housed within a miniature app storefront. Commissioned by Macmillan, a renowned international publishing company, Unicorn Labs developed the app to offer preschoolers fun and engaging educational content on the iPad. Watch a trailer of the app in action here.
Please share a bit of background on Unicorn Labs.
In the past, you have developed your own eBooks. What led to the work you’re doing with Macmillan?
Tell us about Play and Learn with Wallace from a functionality perspective. What functionality did you and Macmillan want to achieve?
Macmillan was very clear that they weren’t looking for a simple redux of their print books in digital form. That was the catalyst for a deep dive assessment on what works in the children’s market, what’s durable in terms of engagement and what had a proven path to monetization. Of course, the finished project needed to be harmonious with Macmillan’s brand and content.
Tell us about Play and Learn from a technical perspective. The app interacts with a fairly complex back-end, correct?
Two is a cloud based content management system that uses JSON to shuttle content between the native run time and the cloud, allowing us to achieve a nice hybrid between the real-time robustness of a native app and the just-in-time agility of a web app. As a result of this, changes to content, layout or interaction settings can be made instantly without going through the app store submission process, and in fact, we are able to release new derivative apps from existing templates via this same model – which took a fair bit of front-end planning, as you can imagine.
Three is what we call a content storefront, which is best thought of as a mini app store within Apple’s App Store for all of the apps in the Play and Learn with Wallace series. Not only does this aid in the user discovery process, but we’ve built common layers that are shared by all apps, creating a unified experience across the entire series.
Four is a by product of this integration, which is a data driven user profile, which allows users to personalize their experience, children to accrue rewards as they progress through the system and parents to gain visibility into how their children are performing.
How did Corona SDK help you accomplish both the functionality and technical requirements of the project?
How does Corona SDK compare to other platforms that you’ve considered?
Would you recommend Corona to publishers looking to bring content to the mobile and digital worlds?
Corona SDK Apps by Unicorn Labs, LLC
Play and Learn with Wallace
Play and Learn with Wallace is an exciting new series of preschool apps guided by the best practices of early learning experts and teachers. It combines educational games and stimulating interactive play in one dynamic environment to engage preschool children in a multitude of ways.