Guest Piece: eCPMs to Ad Placement – Monetization Tips from the Pros

Last Wednesday, a group of San Francisco techies gathered in SOMA to talk eCPMs, ad placement, fill and mediation – in other words, mobile monetization – at Corona Labs’ Monetizing Cross-Platform Apps panel.

Learn more about the panel from SponsorPay’s communication manager, Jessa Moon.

Guest Piece: PlayHaven Brings its Business Engine to Corona Devs

Lauren Feldman is a product manger at PlayHaven, the leading business engine for mobile games. One of her responsibilities is to work with PlayHaven’s team of engineers on the development of partner plugins.

PlayHaven offers developers flexible tools to intelligently manage player acquisition, engagement, and monetization. For more information, please visit www.playhaven.com.

Guest Piece: Making a Living in the Indie App Economy

Laura Tallardy lives in Greenpoint, Brooklyn with her husband and their spoiled dog. She wears skinny jeans and works on digital dressup dolls all day, but swears she’s not a hipster. She just released her sixth Corona SDK powered app, Ballet Fashion Show, a ballerina dress-up game for girls. Her other apps Mermaid Fashion Show, Princess Fashion Show, Fairy Fashion Show, Mermaid Princess Puzzles and Fairy Ballerina Puzzles are also available on iOS and Android.

Laura’s guest piece on making money as an indie app developer has been republished with her permission from The Bill Fold.

Guest Post: Increasing App Revenue with Fortumo Mobile Payments

Jaana Metsamaa is the head of engineering at Fortumo, the mobile payments company that powers in-app payments for game developers such as Rovio, Gameloft, Vostu and Zeptolab. The company covers 80 countries through 300 operators and lets users make payments on the web and in Android, Windows 8 and Windows Phone apps.

Fortumo recently added Corona SDK support for their in-app payments via a Corona Plugin. In this post, Jaana walks developers through the integration process for adding mobile payments into their Android and NOOK apps built with Corona.