Guest Piece: Vungle + Corona SDK = More Revenue and Happy Users

23 July 2013

Guest Piece: Vungle + Corona SDK = More Revenue and Happy Users

Colin Behr is Head of Publisher Relations at Vungle, the leading in-app video monetization platform. He is responsible for working with app developers to optimize their revenue and UX.

Vungle is our newest Corona Plugin partner, and is available for Corona SDK Starter and Pro developers. For more information on integrating Vungle’s services into your Corona apps, please visit Vungle’s docs.

There are a wide variety of methods to monetize your non-paying app users, but which way will lead to the best long-term revenue gains without turning off users?

Vungle is a video monetization platform that connects advertisers and developers to achieve breakthrough levels of monetization and user engagement. Our goal is to help developers increase revenue without compromising their app’s UX. That’s why we’re delighted to announce the launch of our plugin for Corona SDK Starter and Pro users!

Now Corona developers can take advantage of Vungle’s engaging videos and ultra-high fill rates to monetize non-paying users while preserving UX. Advertisers can also count on access to a broader audience in more top apps.

Vungle’s current clients include Corona-built games such as Fun Run by Dirtybit, along with hundreds of other top-ranking apps and household brands.

Scaling your revenue while preserving UX can yield significant benefits. One Vungle client, top-charting iOS and Android app Ruzzle, saw a 1600% increase in video-generated revenue between October 2012 and January 2013 after implementing Vungle’s SDK!

We’re excited to bring our experience in video monetization and user engagement to the Corona community. For instructions on integrating the Vungle plugin into your Corona-built apps and games, please see Vungle’s documentation. If you have questions, email [email protected] and we’ll help get you on your way to monetizing your apps today!