08 November 2016
Free App Analytics powered by Kochava
One of our mobile analytics/attribution partners, Kochava, has introduced a new service called Free App Analytics which brings their powerful analytics engine to app developers and app marketers for free.
In today’s hyper-competitive and complex mobile marketing ecosystem, app developers generally can’t afford to fly blind. Free App Analytics removes the cost barrier and gives all app developers access to the most advanced measurement and analytics platform in the world. And, when your app grows to where you need access to Kochava’s top-tier features, they support zero-impact migration from Free App Analytics to Kochava Enterprise.
“Mobile marketing is a complex business, and there is no shortage of providers and solutions claiming to give you the edge over the competition with their proprietary tools,” said Charles Manning, CEO of Kochava. “Through Free App Analytics, we are able to make the Kochava platform available to a wider audience, especially those who are learning the mechanics and reacting to the dynamics involved in the mobile marketing ecosystem for the first time. This release changes the rules of engagement across the ecosystem by giving the advertiser total transparency, control and access to the metrics they need to measure and react to be successful in the space – all without the cost typically associated with this level of information and precision.”
Free App Analytics provides advertisers with a rich suite of features unique to the Kochava platform, including Media Guide, a comprehensive global index of thousands of integrated ad networks allowing discovery, filtering, and selection to match an advertiser’s audience preferences.
Post-install event tracking gives advertisers insight to user actions that are meaningful and relevant to their key performance indicators, and the platform’s real-time analytics provide unparalleled capability for row-level cohort and segment creation based on unlimited customizable criteria.
To take advantage of Free App Analytics, sign up through Kochava’s Free App Analytics dashboard (different than Kochava’s normal portal). Then, in your Corona-based app, include the plugin in your
require() it in modules where you need it. From there, consult the plugin documentation for usage details.
Comments or feedback? Join us in the Corona Forums to discuss this great addition to our plugin suite.