Best practices for monetizing your mobile games

Best practices for monetizing your mobile games

applovinJohannes Heinze of AppLovin notes five major points which developers should consider when making mobile games. Heinze is the Managing Director, International at AppLovin where he discusses best practices for getting the most out of your app when it comes to monetization.

His five main suggestions include:

  1. Plan  your monetization strategy during game design.
  2. Factor ad revenue into your game’s lifetime value.
  3. Make the value of in-app purchases clear to the user.
  4.  Consider rewarded video ads if they can fit into your game model.
  5. Host in-game events and promotions.

Getting the most value from your apps is important to maximizing your potential. You can read the full article on

About AppLovin

Corona Labs’ AppLovin plugin is a great option for monetizing your app on a cross-platform basis. It supports static interstitials, video interstitials, and rewarded videos for your iOS, Android, and tvOS games. Check it out!

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Rob Miracle

Rob is the Developer Relations Manager for Corona Labs. Besides being passionate about helping other developers make great games using Corona, he is also enjoys making games in his spare time. Rob has been coding games since 1979 from personal computers to mainframes. He has over 16 years professional experience in the gaming industry.

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