Business of Apps: Understanding attribution

Business of Apps: Understanding attribution

kochava_Logo_NEWGetting users to download and install your app requires that it can be discovered. With the volume of new apps showing up every day, being seen in the app store is no guarantee. If you’re lucky and get featured, that’s fantastic. Others become successful from going “viral” on social media. For many others, though, success comes from advertising — you contact an advertiser, create a campaign, and when other apps show ads for your app, your information is directly put in front of potential users.

Many developers advertise through more than one network, but the drawback is that you’ll only see data like “total installs” in the app store reporting — you can’t really tell which ad campaign the install came from. Fortunately, this is where attribution can come into play.

attributionoverview

In this article by Kochava, one of our attribution plugin partners, learn how they gather data to determine where your clicks are coming from so that you can make intelligent decisions when it comes to managing your marketing budget.

Learn more about Kochava

Please join us in the Corona Forums to discuss attribution and how you can gain important insights about your user base.

Rob Miracle
rob@coronalabs.com

Rob is the Developer Relations Manager for Corona Labs. Besides being passionate about helping other developers make great games using Corona, he is also enjoys making games in his spare time. Rob has been coding games since 1979 from personal computers to mainframes. He has over 16 years professional expereince in the gaming industry.

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