29 June 2017
The Business of Apps: June 2017
Making games and apps can be fun, but what’s more fun is when other people play your games or use your apps. In many cases, you build it, publish it to the various app stores, and then watch those installs… not pile up. Equally important as your artwork, your clever design, or your awesome coding, marketing apps is an area where many developers lack the skills to do it properly.
In this month’s issue of The Business of Apps, let’s look at a few resources that can help you understand how to get your game or app seen and rocketing up the charts!
In this recent post, Justin Carroll from Launch Your Indie Game discusses how to determine your target audience, research the demographics, and see what your competition is doing to get users on board. He points you to several free tools to analyze these aspects.
Once you know your target audience, you need to actually market to them! Naman Kapur, product marketing head at ShepHertz, covers five important ways in which you can effectively market your game.
Once you start marketing your site, people need to learn about your game, where they can buy/download it, or see a trailer. We go back to Justin Carroll in a post on gamedev.net where he discusses building an effective website for your game.
These tips are all great ways to help you succeed. Learn them, use them, and get your games and apps known to the world!