28 December 2016
Business of Apps: How to retain users
Most businesses want to understand their “churn rate.” In simple terms, this is how many customers you acquire and then lose over time. For app developers, a high churn rate indicates that people are willing to try your app, but they typically don’t like it and uninstall it. A low churn rate means you’re building a lasting relationship with your customers and they are likely to continue using your app.
With the collected data from customers using GameAnalytics, data scientists did a massive study on player retention and came up with a checklist of 16 items you need to focus on to minimize your churn rate and keep users coming back.
— GameAnalytics (@GameAnalytics) December 25, 2016
Implementing analytics is easy and it’s something that all serious developers should do. To learn more about GameAnalytics and how to add it to your Corona-powered apps, please read their integration documentation.
If you have further questions, join us in the Corona Forums to discuss.